Users spend an average of 35 minutes a day on Facebook. Over 70 million businesses own a Facebook page. Facebook has 5 million advertisers as of 2017. 95.8% of advertisers believe Facebook produces the best ROI. It is a great social platform for businesses that are trying to reach a wider audience.
As of 2018 Twitter has 326 million monthly active users. 74% of users say they use Twitter for news. 85% of small business owners say Twitter is essential for customer service. This platform is ideal for brands that want to have a conversation about trending topics in their industry.
Instagram has 1 billion monthly active users and over 25 million active business accounts. 80% of Instagrammers follow a business on Instagram. More than 500 million users are active daily on Instagram worldwide. It is a great platform for visual-focused industries.